Real wisdom for real life.
Rootwell was born from a simple desire: to create a space for women over 40 to find natural health advice that feels both aspirational and achievable. We were tired of the "goop-ification" of wellness—the expensive gadgets, the complicated protocols, the subtle air of judgment. We wanted a place that felt like talking to a wise, trusted friend.
Our mission is to bring you well-researched, experience-driven wisdom for the unique challenges and opportunities of this life stage. From navigating the hormonal shifts of perimenopause to detoxing your home, we're here to share what truly works.
Meet Our Contributors
Claire Ashworth, 44
Hormones & EnergyClaire is a former marketing executive who burned out from the corporate hustle and is now on a mission to reclaim her vitality. She focuses on the intricate dance of female hormones, exploring topics like cortisol balance, adrenal health, and cycle syncing for perimenopause. Her approach is data-driven but grace-filled, combining the latest research with practical, real-world strategies for feeling your best.
Mara Santos, 51
Menopause & HerbalismMara is a passionate herbalist and gardener who believes that nature provides the most powerful solutions for healing. With menopause behind her, she shares her wisdom on managing symptoms like hot flashes and poor sleep with herbal remedies, traditional tinctures, and time-honored practices. Her approach is grounded, intuitive, and deeply connected to the earth.
Jade Kim, 46
Clean Beauty & Non-Toxic HomeJade's journey into non-toxic living began when her own health issues led her to investigate the chemicals in her environment. A meticulous researcher, she deciphers ingredient labels and scientific studies to find the safest and most effective products for your skin and home. Her approach is pragmatic and results-oriented, helping you make simple swaps that have a big impact on your overall health.